Intro to winning new clients

Have you ever stared at the ceiling in the wee hours of the morning, worrying about finding your next freelance job and paying your bills?

With independent work, a bit of ebb and flow is normal. If you are constantly struggling to keep your pipeline full, however, it may be time to change your outreach strategy.

Usually, freelancer outreach advice includes some quip about it being a numbers game. “Send this cookie-cutter message to every contact form you can find and you will probably get a response from about 10% of your contacts.”

That’s not how we roll here.

Your time and talent are too valuable to waste on such poor outreach strategies. Plus, the chances of getting the type of clients you need with this method are slim.

In this guide, you’ll learn the best ways to maintain a steady stream of work, how to approach clients for work, and what you need to do to avoid playing the numbers game. We’ve even included a few templates and examples to give you a place to start when you’re feeling stuck. With these tips, your next job will be just around the corner.