Freelance roles

Accountants manage financial records for individuals and businesses, assisting with tasks like preparing tax returns, bookkeeping, and preparing profit and loss statements.

An art director creates and supervises the rollout of a visual production. Art directors may create the vision for a film, digital ad, TV commercial, catalog, or magazine.

An attorney (aka attorney-at-law) is a lawyer who has passed the bar exam in the state where they are practicing law. Attorneys are licensed to represent their clients in a court of law.

An audio engineer (aka sound engineer) handles the technical and mechanical aspects of sound recording. His or her work may be featured in a commercial, music track, video game, or movie.

A blog writer specializes in creating compelling and unique content for a site. He or she is often expected to accurately capture a brand’s voice and message within his or her writing.

Branding involves all the steps that you take to build an identity around your company (or product) so that it’s memorable and perceived positively by consumers.

A certified public accountant (CPA) is a licensed professional who provides financial advice for individuals and businesses. CPAs must meet certain work, education, and testing requirements.

A content marketer leverages media like blogs, ebooks, and webpages to engage potential customers. He or she is often well-versed in SEO, writing, and overall inbound marketing.

Content writing involves penning text that’s intended to inform, educate, or entertain the reader. It’s often used in relation to blogs, ebooks, or other long-form pieces.

Copy editing is when you check a piece of writing for grammar, spelling, and other criteria before publishing it. At this stage, you’ll want to check that the text also aligns with branding.

Copywriting involves penning text that’s intended to sell a reader on a product or service. It often refers to text on an ad, website, email, or other short-form piece of content.

A developer (aka software engineer, coder, or programmer) creates and maintains software systems, apps, sites, and/or other tech. He or she may specialize in one or multiple programming languages.

Email marketing is when you use email to engage a list of contacts who have consented to receiving commercial messages from a brand.

Ghostwriting is the exercise of writing an article, book, or other piece of text on behalf of a client, who is then credited as the author.

A graphic designer creates visual assets to express ideas in a memorable way. These assets include—but aren’t limited to—logos, product packaging, webpages, and app design.

Guest blogging (aka guest posting) is when you write content for another website. It is a common marketing strategy for engaging new readers and earning backlinks.

Java developers are proficient in the Java language, which is one of the most popular programming languages. Aside from coding, duties may include QA testing and debugging.

JavaScript developers are proficient in JavaScript, a programming language that’s used on almost every website today. They help to create responsive and interactive websites.

The main role of market researchers is to find the right customer for a business. They often conduct consumer surveys and product tests, while also consulting data from outside sources.

A motion designer creates digital animations for TV, movies, web, and other mediums. Text (or the animation of text) is a major component of motion design, as is technology.

PHP developers are experts in PHP, an open-source scripting language that serves as the backbone of many web applications, including WordPress.

A photographer uses images to tell a story or capture an event. Some professionals specialize in commercial photography, while others specialize in portraits, news, and other niches.

The goal of product marketing is to bring a product to market and ensure its success. This typically involves defining the product’s positioning, creating sales collateral, and more.

Proofreading is the final step of the editing process in which you check for any remaining grammar, spelling, punctuation, or formatting issues.

A quality assurance (QA) engineer is usually a member of the development team who specializes in testing, debugging, and ensuring that a product meets users’ expectations.

Search engine marketing (SEM) is the process of paying for and managing ad placements to appear at the top of search engines like Google.

Search engine optimization (SEO) is the exercise of enhancing your site and web content to rank higher on sites like Google, which each has its own ranking algorithm.

A social media manager is the gatekeeper for a brand’s or individual’s social accounts. He or she manages the voice of those accounts, creating posts and maintaining positive interactions.

Unlike a social media manager, a strategist focuses on the “big picture” role of social media. He or she often crunches data, talks with clients, and creates a targeted plan for each social channel.

Strategy consultants help to guide a business through their current challenges by offering their industry expertise and committing themselves entirely to solving the question(s) at hand.

A UX/UI designer is responsible for improving both the user experience (UX) and user interface (UI) of a product. He or she typically leads usability tests, interaction design, and more.

A video editor helps to stitch together and refine footage to effectively tell a story. A typical day may include rearranging shots and adding special effects for a movie, commercial, or social post.

A videographer records footage for events, such as weddings, commercials, tv shows, and documentaries. He or she is often expected to storyboard and edit footage as well.

A voice-over artist helps to bring a script or character to life by recording his or her voice. Work could range from commercials and documentaries to TV shows and video games.

A web developer helps to build and maintain a website using his or her mastery of coding. Depending on the job, tasks could range from front-end code, back-end code, or both.

Webflow developers know how to create and optimize the front end of sites specifically built on Webflow, a SaaS application that’s quickly rising in popularity.

An iOS developer creates applications for mobile devices built on Apple’s iOS operating system, which requires proficiency in Swift or Objective-C.